RUUD
Beat the heat and the competition with a cool summer campaign.
The situation
Dealers Supply Company is a wholesale distributor of the Ruud® brand of heating and air conditioning equipment, parts, service, and support throughout the southeast.
The idea
Create a multi-channel awareness campaign to help build the brand and drives sales lead in Atlanta and Charlotte. Leverage the quirky name (pronounced “rude”) to the brand’s advantage, including a digital outdoor campaign with a real-time temperature tie-in to rotate specific messages.
The results
Based on the campaign campaign, Dealers Supply Company has recorded a significant sales increase and favorable brand recognition.
What we did
Photography
Radio
Broadcast
Digital
Web Design
Social Media
Video

billboard ads over atlanta

“The team at MOCK understood our brand and willingness to be a bit irreverent with our campaign. With careful planning and strong creative, they took our budgets and delivered way more than we thought we could afford.”
Ed Mattingly, Regional Sales Manager, Dealers Supply Company Inc
FEATURED WORK
Sales Collateral, Direct, Content Development
Rea Jet
Branding, Sales Collateral, Tradeshow
Georgia-Pacific
Photography, Video, Web Design, Outdoor
Ciner
Naming, Packaging, Web Design, Social Media
Naked Truth
Logo, Packaging, Photography
Ol' Roy
Logos, Packaging, Sales Collateral
Vivex