GEORGIA-PACIFIC
INTRODUCE A BUILDING PRODUCT THAT SETS THE NEW STANDARDS FOR WATER-RESISTANT BARRIER PROTECTION
The situation
Georgia-Pacific has developed yet another revolutionary technology for the commercial building industry that radically simplifies the way commercial building waterproofing systems are installed. This allows builders to completely eliminate a major step in the process.
The idea
Leverage direct mail and any relevant non-traditional tactics to target General Contractors, Architects and Building Envelope Consultants.
The results
The successful launch helped Georgia-Pacific maintain its industry-leading reputation in building materials across multiple target audiences.
What we did
Branding
Sales Collateral
Tradeshow
Outdoor
Direct

“There’s a reason I keep engaging MOCK, the agency. Their ability to understand my business and develop on-target ideas and impactful graphic design is always impressive. Perhaps more importantly, they’re easy to work with and make me look good, and I like that.”
Cindy Mottern, Marketing Manager
FEATURED WORK
Sales Collateral, Direct, Content Development
Rea Jet
Branding, Sales Collateral, Tradeshow
Georgia-Pacific
Photography, Video, Web Design, Outdoor
Ciner
Naming, Packaging, Web Design, Social Media
Naked Truth
Logo, Packaging, Photography
Ol' Roy
Logos, Packaging, Sales Collateral
Vivex